Ford Experience Registration

EXPLORER ST EXPERIENCE

An Unforgettable Experience

Whether you're a daily driver or count yourself a track fanatic, you and a guest can learn how to make the most of what the Explorer ST has to offer. Through a series of track and street-based drives and with coaching from professional drivers, you can learn how to boost your abilities, grow in confidence, and find more reasons to love the Ford Explorer ST.

Location Highlights

Located in Hoffman Estates just northwest of downtown Chicago, NOW Arena is a versatile venue known for its performance-friendly blacktop. It’s about 30 minutes from O’Hare Airport and under an hour from Midway, making it easy to access within the Chicagoland area.

Just minutes away you'll find outdoor trails at the Arthur L. Janura Preserve, shopping and dining at Woodfield Mall — one of the largest in the country — and plenty of entertainment in nearby Schaumburg, including Main Event and LEGOLAND Discovery Center.

Full-Day, High-Performance Experience Behind the Wheel of the Explorer ST:

Expert-led performance driving + control techniques
Hands-on with available vehicle features like Ford Co-Pilot360® and BlueCruise*
Scenic on-road drive
High-speed instructor hot laps
Lunch, snacks + all-day hospitality
Awards, exclusive giveaways, and merch access

More than a drive — it’s a full-throttle Explorer ST Experience.

*Level of BlueCruise demonstrations will vary by location.

Explorer ST cornering on a closed course

Explorer ST performance experience detail

Designed for You

An Exclusive Experience for Explorer ST Owners and Enthusiasts

Eligibility

Original Explorer ST Owners who purchased and took delivery of a qualifying 2026 Model-Year or newer Ford Explorer ST are eligible to attend the Explorer ST Experience. You'll be required to enter your VIN to register, so please ensure you have it handy before registering.

Please note that if you are the owner of a pre-owned vehicle, you are welcome to attend as a Ford Enthusiast.

Locations

Available cities and dates are listed below. You can select the location that works best for your schedule!

Guests

Each Explorer ST Owner Experience includes one (1) guest at no additional cost. Guests ages 13–17 may attend as passengers only. Guests 18 or older with a valid driver’s license may share drive time at the owner’s discretion.

Vehicles

You do not need to bring your own vehicle. Ford provides Explorer ST SUVs for use throughout your Experience.

Travel and Lodging

Travel and Lodging are not included with your experience.

Experience Details

Get ready for a full-day, hands-on driving experience behind the wheel of the Ford Explorer ST, guided by expert instructors.

Learn performance-driving techniques
Learn about available vehicle and security features
Enjoy a mix of on-road driving, high-speed hot laps, and interactive activities.

The day also includes meals, giveaways, and a chance to experience accessories — making it a complete, high-energy ST-brand experience.

Limited dates and locations are currently available for enthusiasts outside of the standard eligibility group.

Registration is now open for those interested in learning more about the Explorer ST and its performance capabilities.

Participants will enjoy a one-day Explorer ST Experience, where they’ll get behind the wheel of Ford-provided Explorer ST SUVs alongside expert instructors. The program includes performance-driving instruction (line control, braking, throttle steering, and skid control), an overview of available vehicle and safety features, and hands-on demonstrations of available Ford Co-Pilot360® technologies.

The day also features a scenic on-road drive, high-speed instructor-led hot laps, meals and refreshments, interactive experiences, exclusive giveaways, and a chance to discover available accessories and merchandise.

Cost to Attend: $200

It's more than a drive — it's a full-throttle Explorer ST Experience.

Questions? Check out our FAQ

FAQ

CHICAGO